1. Introduction: Threads’ Meteoric Rise
In just two years since its launch as a bold competitor to Twitter (now X), Meta’s Threads has crossed a remarkable threshold—over 400 million monthly active users (MAUs). Announced by Instagram head Adam Mosseri, this achievement underscores Threads’ rapid evolution from a “zany idea” into a significant platform for the open exchange of perspectives.
2. Milestone Achievement: 400 Million Monthly Active Users
Mosseri’s announcement revealed that Threads gained 50 million monthly users in the last quarter alone, following Meta CEO Mark Zuckerberg’s April update of 350 million MAUs. This sharp growth trajectory signals a strong adoption curve and a deepening user base.
3. Comparing Threads to X: A Changing Social Media Landscape
Mobile App Usage Trends
According to Similarweb, Threads is closing in on X’s mobile dominance. In June 2025, Threads recorded 115.1 million daily active mobile users—a 127.8% year-over-year increase. By comparison, X had 132 million daily mobile users, but its growth declined by 15.2%.
Web Traffic Disparities
Despite mobile gains, Threads still trails in web usage. X saw 145.8 million daily web visits globally in June, dwarfing Threads’ 6.9 million. This shows Threads’ primary strength remains in its mobile-first approach.
4. Key Drivers Behind Threads’ Growth
Threads’ momentum stems from strategic feature rollouts, including:
Direct Messaging (DMs)
Fediverse integrations
Customizable feeds
AI-powered enhancements
These updates not only enhance user experience but also position Threads as a more dynamic and community-driven alternative to X.
5. What This Means for Businesses and Marketers
For brands and marketers, Threads’ growth presents a unique opportunity to engage audiences in a fresh, fast-growing environment. Early adopters can benefit from less saturated ad spaces, stronger organic reach, and innovative content formats.
6. How Trenzest Can Help You Leverage Threads’ Momentum
At Trenzest, we specialize in helping businesses capitalize on emerging social media trends. Whether you need growth strategies, campaign optimization, or audience targeting, our expertise ensures your brand thrives on platforms like Threads.
7. Conclusion & Next Steps
Threads’ surge to 400 million MAUs signals a major shift in the social media arena. While X maintains an edge in web traffic, Threads’ rapid mobile adoption and feature innovation make it a platform worth watching—and leveraging—now.
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