Introduction: Samsung’s Bold Vision for Foldables
While the world speculates whether Apple will ever release a foldable iPhone, Samsung continues to define the category with bold innovation. At its Galaxy Unpacked July 2025 keynote, Samsung introduced sleeker, smarter versions of its folding smartphones and wearables. The spotlight was on thinner design, AI integration, and user personalization—trends that are shaping the future of mobile devices.
From the Galaxy Z Fold7 and Galaxy Z Flip7 to the advanced Galaxy Watch8 series, Samsung is setting a clear agenda for the next phase of mobile evolution. Here’s everything you need to know.
Galaxy Z Fold7: The Thinnest, Widest, Smartest Yet
Design and Build
The new Galaxy Z Fold7 is a significant leap forward. With a folded thickness of 8.9 mm and 4.2 mm when unfolded, it rivals even the slimmest competitors in the foldables market. YouTuber Parker Burton noted during the keynote that it “feels like a regular phone” when folded—a major usability milestone.
Samsung’s Fold7 compares favorably to devices like the Honor Magic V5 (8.8 mm folded) and Oppo Find N5 (8.93 mm). While Huawei’s trifold impresses with 3.6 mm when unfolded, it thickens to 12.8 mm when closed. In contrast, the Fold7 balances portability and performance seamlessly.
AI Enhancements: Drawing, Writing & Gaming
Powered by Google Gemini, the Fold7 is smarter than ever. New features include:
Drawing Assist: Elevates creativity with real-time sketch enhancements.
Writing Assist: Refines text, ideal for professionals and students.
Circle to Search: Enhanced for gaming and multitasking, offering instant contextual search.
According to Samsung’s VP of Product & Marketing, Annika Bizon, these AI innovations are pushing the envelope—and competitors are paying attention. Apple recently announced its own VisualIntelligence feature, echoing Samsung’s earlier developments.
“Imitation is the best form of flattery,” said Bizon.
Where’s the S Pen?
One notable absence in the Fold7’s launch was the S Pen stylus. Previously bundled with compatible cases, the stylus wasn’t mentioned or featured this time—possibly signaling a design shift to prioritize slimness.
Galaxy Z Flip7: Power-Packed, Pocket-Friendly
Design, Battery & Durability
The Galaxy Z Flip7 is a compact powerhouse. With a 6.9-inch display and folded thickness of 13.7 mm, it’s slimmer than the Motorola Razr+ (15.9 mm). Samsung promises up to 31 hours of video playback—an 8-hour improvement over the previous Flip model.
The Flip7 also includes a ProVisual Engine, enhancing image processing by adjusting color and contrast dynamically—ideal for mobile photography enthusiasts.
Next-Level Personalization with Gemini Live
This device isn’t just smaller—it’s smarter. Integrated Gemini Live AI capabilities allow the Flip7 to:
Recommend outfits from closet photos
Suggest meals based on fridge snapshots
Enhance interaction via voice-driven personalization
These kinds of features hint at Samsung’s broader vision of contextual AI—turning daily smartphone use into a seamless experience.
Galaxy Watch8 Series: Smarter Health Tracking
Health & Performance Features
Samsung’s new wearables—the Galaxy Watch8 and Watch8 Classic—focus on health data precision. Key features include:
Vascular Load Tracking
Antioxidant Level Monitoring
Run Coach & Sleep Coach for personalized fitness goals
These enhancements cater not just to athletes but also to health-conscious users looking to monitor wellness proactively.
Design Improvements
The cushion design, previously exclusive to the Galaxy Watch Ultra, is now available in the broader lineup, improving comfort and wearability for everyday use.
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Final Thoughts: The Future of Foldables and AI
Samsung’s 2025 keynote sends a clear message: foldables are no longer a novelty—they’re evolving into mainstream, high-performance devices. Combined with intelligent AI integrations, these products are defining what users will come to expect from their devices.
While Apple’s next move remains uncertain, Samsung—and its ecosystem—continue to lead innovation. The coming months will likely see a surge in AI-first smartphone features, thin-form factor breakthroughs, and user-driven experiences.
