Introduction
Instagram Threads, Meta’s fast-growing social app with over 350 million monthly active users, is stepping into new territory. In its latest update, Threads has rolled out a multi-link bio feature, directly challenging platforms like Linktree and Koji by allowing creators to share multiple links right from their Threads profile.
This strategic move is more than just a user convenience—it’s a bold pivot that could reshape the link-in-bio ecosystem and give creators deeper insight into audience behavior.
Threads’ New Multi-Link Bio Feature
The new feature enables creators to add up to five unique links to their Threads bio. These links can lead to:
Personal websites or blogs
Online stores or portfolios
Newsletters or email sign-ups
Other social media accounts
This simplifies how creators present their digital presence, removing the need for third-party link aggregators in many cases.
Importantly, these links are accessible directly from the profile, enhancing visibility and discoverability without requiring users to click away to another platform.
Image Credits: Threads
Why This Matters for Creators
Until now, most social platforms only allowed one link in the bio, prompting creators to rely on services like Linktree, Beacons, and Koji to centralize their external content.
Threads is eliminating that dependency. By natively supporting multiple links, the app:
Gives creators more control over their traffic
Reduces bounce rates from third-party tools
Makes it easier to cross-promote content on and off the platform
This is particularly powerful for personal brands, influencers, and marketers who are juggling several online touchpoints.
Threads vs. Linktree and Other Bio Tools
This update could significantly impact the market share of established tools like Linktree. These platforms were initially created to solve the “one-link limitation” problem—but now, Threads is solving that problem in-app.
While third-party tools offer custom branding, analytics, and design options, Threads now offers a native alternative that’s:
Integrated
Mobile-optimized
Backed by Meta’s infrastructure
For many creators, especially new ones, this will be “good enough” and may lead them to abandon paid third-party services.
Performance Insights and Weekly Recaps
Beyond link sharing, Threads is also giving creators actionable analytics.
What’s included:
Link click insights: See how many users tapped the links in your bio and posts.
Post engagement data: View total impressions, replies, and new followers.
Weekly recaps: Automatically generated summaries showing week-over-week performance, including personalized engagement tips.
This positions Threads as not just a posting platform, but a growth engine for content creators.
Implications for Marketers and Entrepreneurs
This update is a game-changer for small business owners, digital marketers, and entrepreneurs.
It makes Threads a viable marketing channel where you can:
Directly promote products, services, or content
Track link performance without third-party analytics tools
Build a loyal community inside the Meta ecosystem
If you’re a brand looking to streamline your link strategy and improve engagement metrics, Threads might be the ideal platform for your audience-building efforts.
Conclusion and Next Steps
Instagram Threads is not just catching up—it’s innovating. With multi-link bios, built-in insights, and weekly performance recaps, it’s providing creators and businesses with a one-stop solution for audience engagement and outreach.
Whether you’re a content creator, entrepreneur, or digital marketer, now is the time to reassess how Threads fits into your online strategy.
What to do next:
Update your Threads bio with strategic links
Track your link performance weekly
Reevaluate your need for external bio tools
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