Ford has taken a major step into the future of digital car buying. In a new partnership announced on Monday, customers can now explore and purchase Ford Certified Pre-Owned (CPO) vehicles directly through Amazon Autos. The move aims to streamline the used-car buying process by offering a seamless online browsing and purchasing experience similar to shopping for everyday items on Amazon — only now, those items include certified Ford models.
A New Way to Shop for Pre-Owned Fords
The integration allows customers to visit Amazon Autos, browse available Ford CPO vehicles, compare options, and complete most of the necessary paperwork online. Shoppers can filter their choices based on preferred model, price, features, and dealer location.
Once a customer selects a vehicle, they can schedule a convenient time to pick it up at the dealership — eliminating much of the traditional back-and-forth typically required when shopping for used cars.
Ford emphasized that the certified pre-owned inventory shown to each customer comes from dealerships within a 75-mile radius, ensuring accessibility and quick fulfillment of orders.
Growing Dealer Participation and Regional Availability
Ford shared that 160–180 dealerships have already expressed interest in the program. About 20 dealerships have launched or are preparing to launch the new service, marking the first phase of a gradual nationwide rollout.
Initially, the program is live in Los Angeles, Seattle, and Dallas, with more cities planned in the coming months. The careful expansion strategy allows Ford to evaluate customer response and refine the digital buying experience before scaling up.
Customer Peace of Mind: Money-Back Guarantee
To encourage buyer confidence in online vehicle purchases, Ford is offering a 14-day or 1,000-mile money-back guarantee on all certified pre-owned vehicles bought via Amazon. This ensures customers have ample time to test the vehicle, verify its condition, and decide if it is the right fit.
Amazon’s Role: Facilitator, Not Dealer
While Amazon provides the platform and handles much of the digital transaction process, Ford clarified that the actual sale and all follow-up activities remain the responsibility of dealerships. This includes post-purchase communication, pick-up scheduling, after-sales support, and any required documentation.
Ford and Amazon stocks saw mild dips following the announcement — Ford down roughly 1% and Amazon down 0.5% by late Monday morning — but analysts expect the collaboration to influence a broader shift toward online car buying.
Part of a Larger Trend in Automotive E-Commerce
This initiative follows similar moves within the industry. Two years earlier, Amazon partnered with Hyundai to sell new cars online, a deal that also included plans to integrate Amazon’s voice assistant Alexa into future Hyundai vehicles.
More recently, in August, Hertz announced it will start selling pre-owned rental vehicles on Amazon in select cities, signaling that major players in the auto space see Amazon as a viable digital marketplace for cars.
The Future of Car Buying Goes Fully Digital
Ford’s partnership with Amazon marks an important milestone in making automotive e-commerce mainstream. By simplifying buying steps and leveraging Amazon’s trusted platform, Ford hopes to make shopping for certified pre-owned vehicles more convenient than ever.
As more automakers move toward online sales, customers can expect a future where purchasing a car may become as easy as ordering any product on Amazon — with just a few clicks.
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