Introduction to Midjourney V7
Midjourney, one of the pioneering AI image generators, has released its latest model—V7—marking its first major update in nearly a year. Officially launched in early April 2025, this model introduces a host of new capabilities, delivering smarter text-to-image results and a more personalized creative experience for users.
The release comes shortly after OpenAI launched its own viral image tool in ChatGPT, demonstrating the increasing pace of innovation in AI-driven visual content creation. But Midjourney V7 holds its own with a distinctive focus on artistry, precision, and user personalization.
Key Features of V7
Personalization and Prompt Accuracy
One of the most significant changes in V7 is the integration of a personalization profile, which tailors output to a user’s visual preferences. Upon first use, you’ll be prompted to rate approximately 200 images to create this profile—an essential step to unlock the model’s full potential.
Unlike previous versions, V7 enables personalization by default, enhancing the alignment between your input and the final output. This makes Midjourney V7 especially valuable for designers, content creators, and marketers looking for consistent, brand-aligned visual aesthetics.
Improved Image Quality and Coherence
Midjourney CEO David Holz described V7 as a complete architectural overhaul. The improvements are evident:
- Sharper textures
- More accurate hand and body rendering
- Enhanced object coherence
- More intuitive response to complex text prompts
This makes V7 ideal for everything from high-concept art to product mockups and digital storytelling.
“V7 is much smarter with text prompts. Image quality is noticeably higher with beautiful textures.” — David Holz, Midjourney CEO
Turbo, Relax, and Draft Modes
Midjourney V7 introduces two new rendering speeds:
- Turbo Mode: Faster but more expensive; ideal for time-sensitive projects.
- Relax Mode: More economical but slower; perfect for iterative creative work.
Additionally, Draft Mode is a breakthrough feature that renders images at 10x the speed and half the cost of standard rendering. Though initially lower in quality, these drafts can be re-rendered for final polish with a single click.
How to Use Midjourney V7
To start using V7:
- Sign in to Midjourney’s web app or join their Discord server.
- Complete the 200-image rating task if you haven’t already.
- Select “V7” from the version dropdown menu.
- Begin generating images with text or image prompts.
V7 is seamlessly integrated into both the web interface and Discord, allowing for ease of access and creative flexibility.
Limitations and Upcoming Features
Currently, image upscaling and retexturing are not yet available in V7. However, these features are expected within the next two months. Midjourney has stated that this model may require different prompting styles than previous iterations, encouraging users to experiment and adapt.
As Holz put it:
“This is an entirely new model… we want to learn from you what it’s good and bad at.”
Midjourney’s Business Model and Growth
Founded in 2022 by David Holz, the same mind behind Leap Motion, Midjourney is unique in the AI landscape. Unlike many AI startups, it has not taken external funding and has managed remarkable growth. Reports suggest it was on track to generate $200 million in revenue by late 2023.
Recently, Midjourney has announced new initiatives including a hardware team and efforts to train models for 3D object and video generation—indicating broader ambitions beyond static imagery.
The Bigger Picture: AI in Creative Industries
AI-generated art tools like Midjourney V7 are reshaping industries from advertising to entertainment. However, this rapid evolution has not come without controversy. The company faces ongoing lawsuits over copyright concerns, highlighting the ethical challenges of training AI on publicly scraped images.
As this space continues to evolve, tools like V7 offer tremendous creative empowerment, but also raise critical questions about ownership, originality, and ethical AI use.
How This Relates to Trenzest and Your Creative Journey
At Trenzest, we believe in equipping creators, entrepreneurs, and digital marketers with the latest insights and tools. Midjourney V7 exemplifies how AI can become a creative partner—not just a tool.
If you’re interested in leveraging AI image generation for:
- Branding
- Marketing campaigns
- Content production
- Product mockups
Then Midjourney V7 is a tool worth exploring. And we’ve covered similar transformative tools and trends on the Trenzest—check it out for more ideas on integrating AI into your workflow.
Whether you’re launching a startup or scaling a digital presence, Trenzest is here to help you stay ahead of the curve with AI-powered growth strategies.
Conclusion
Midjourney V7 marks a major milestone in the evolution of AI-generated art. With smarter prompts, faster rendering, and deeply personalized outputs, it empowers creators of all backgrounds to produce stunning visuals more efficiently than ever.
As AI continues to revolutionize content creation, staying informed and experimenting with tools like Midjourney V7 can give your brand a competitive edge.
