Introduction
TikTok is stepping up its game for the music community—especially songwriters. In a bid to support the creative ecosystem that powers its viral content, TikTok is rolling out new profile features aimed at amplifying the visibility of songwriters and helping them monetize their work more effectively.
As short-form video platforms continue to influence music discovery and marketing strategies, this update is a clear signal that TikTok is doubling down on creator support, particularly for those behind the scenes.
TikTok’s New Songwriter Features
“Songwriter” Label
Currently in beta, TikTok has introduced a new “Songwriter” label that can be added to eligible profiles. This visual identifier helps distinguish professional songwriters from general content creators, positioning them for greater discovery by artists, brands, and industry professionals.
Dedicated Songwriter Tab
Alongside the label, users now get access to a dedicated tab on their profiles that displays their musical works. This functions as a digital portfolio, giving followers, collaborators, and potential clients a centralized view of their songwriting catalog.
These features are initially available to a limited group of publishing partners and creators, with a waitlist system for broader access.
Industry Context and Strategic Insights
TikTok’s decision stems from comprehensive research: the platform surveyed over 870 songwriters and conducted interviews to understand their goals around profile-building and monetization. According to an independent study cited by TikTok, more than half of songwriters use social media to raise their profile, with TikTok being a top choice.
This data-driven approach highlights TikTok’s unique ability to combine storytelling, music promotion, and audience engagement, making it a vital tool for modern music professionals.
Why This Matters for Creators and Marketers
For songwriters, these features present a powerful branding opportunity—but marketers and entrepreneurs should pay close attention too. These updates:
Help identify emerging talent more easily
Offer brands access to a new layer of music influencers
Open up collaborative content and licensing opportunities
If you’re building marketing strategies around music or creator economy platforms, now is the time to explore how TikTok’s songwriter tools can integrate into your broader campaigns.
How Trenzest Helps Maximize Social Music Strategy
At Trenzest, we specialize in identifying and leveraging the latest trends in the digital creator economy. Whether you’re a songwriter looking to enhance your TikTok presence or a brand aiming to collaborate with music talent, our strategic insights and platform-specific expertise help you stay ahead of the curve.
Explore more about how creators are shaping culture on TikTok or connect with us to optimize your creator marketing strategy.
A Look at Competing Platforms
While TikTok is making strides, it’s not the first to recognize the value of songwriters:
Spotify has long offered songwriter credits and profile tools to highlight creators behind the music.
Tidal took it a step further, launching tools that allow songwriters to track royalties and manage credits, reinforcing transparency and ownership.
TikTok’s foray into songwriter-focused features follows the discontinuation of TikTok Music in 2024, suggesting the company is refining its focus on discovery and artist promotion over full-fledged music streaming.
Final Thoughts
TikTok’s new features for songwriters mark an exciting step in the evolution of the creator economy. By giving music creators tools to highlight their contributions, build their personal brand, and connect with collaborators, the platform is reinforcing its role as a cultural and marketing powerhouse.
Whether you’re a songwriter, entrepreneur, or marketer, platforms like TikTok—and services like Trenzest—offer unmatched opportunities to engage audiences, elevate your brand, and drive measurable impact.
